After you have completed the courses and exercises in the Market Expansion Program, you will have a package of information you need to qualify to meet potential partners, customer and investors for the US Market, including:
- Executive Summary
- Business Plan
- Marketing Plan
- Market Entry Plan
- Market Research
- Competitive Analysis
- SWOT Analysis
- Initial Soft-Landing Research for all 50 States and US Territories
- Investor Pitch Deck outline
- Application to Tech Hubs
- Tax planning
- Insurance Planning
- How to Pice your product
- Budgeting
- Manufacturing and Distribution Plan
- Sales Plan and Customer Acquisition Plan
Curriculum at a Glance
| # | Mini-course | Time | Primary output |
|---|---|---|---|
| 1 | Is the U.S. Market Right for Your Business? | 35-45 minutes | One-page U.S. Market Opportunity Statement. |
| 2 | U.S. Market Research Essentials | 40-50 minutes | Market Research Brief and Research Source Log. |
| 3 | Customer and Market Demand Analysis | 40-50 minutes | U.S. Ideal Customer Profile and TAM/SAM/SOM estimate. |
| 4 | Competitive Analysis for the U.S. Market | 45-55 minutes | U.S. Competitive Analysis and Positioning Statement. |
| 5 | Regulatory Readiness and Intellectual Property | 45-60 minutes | Regulatory and IP Readiness Register. |
| 6 | Build the U.S. Market Entry Business Case | 50-60 minutes | U.S. Market Entry Budget and Executive Business Case. |
| 7 | Choose Your U.S. Market Entry Strategy | 45-55 minutes | Recommended Market Entry Strategy. |
| 8 | U.S. Sales, Marketing, and Investor Readiness | 45-60 minutes | U.S. Value Proposition and Commercial Readiness Plan. |
| 9 | Assemble Your U.S. Expansion Team | 45-55 minutes | U.S. Expansion Team Map and RACI. |
| 10 | Plan a Productive U.S. Market Visit | 30-40 minutes | U.S. Market Visit Plan and 30-Day Follow-Up Plan. |
| 11 | Launch U.S. Operations | 55-70 minutes | 90-Day U.S. Launch Plan. |
| 12 | Market Expansion USA Action Plan | 45-60 minutes | Complete Market Expansion USA Action Plan. |
Estimated complete pathway time: approximately 8-11 hours, excluding optional coaching, live discussion, and completion of full business worksheets.
Program Content
Course 1
Course 2
Course 3
Course 4
Market Expansion Course 1 – Is the U.S. Market Right for Your Business?
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1 Quiz
Market Expansion Quiz 1 – Is the US Market Right for Your Business?
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Lesson 1.1: Why Expand to the United States? (7 minutes)
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Lesson 1.2: The U.S. Market Opportunity (8 minutes)
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Lesson 1.3: Initial Market Evaluation (10 minutes)
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Lesson 1.4: Go, Pause, or Investigate (8 minutes)
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Market Expansion Course 2 – US Market Research
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Lesson 2.1: Start with the Right Questions (9 minutes)
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Lesson 2.2: Market and Industry Data (11 minutes)
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Lesson 2.3: U.S. Geographic Differences (10 minutes)
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Lesson 2.4: Research Findings Brief (10 minutes)
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Course 2 – Assignment and Workbook
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Market Expansion Course 3 – Customer and Market Demand Analysis
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Lesson 3.1: Who Is the U.S. Customer? (10 minutes)
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1 Quiz
Marketing on Shoestring Quiz 1 – Understanding Your Customer
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Lesson 3.2: Customer Needs and Buying Behavior (11 minutes)
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Lesson 3.3: Estimating Market Size (12 Minutes)
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Lesson 3.4: Validate Demand (10 Minutes)
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Market Expansion Course 4 – Competitive Analysis
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Lesson 4.1: Identify the Real Competition (10 minutes)
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Lesson 4.2: Competitor Research (12 minutes)
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Lesson 4.3: Competitive Comparison (12 minutes)
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Final Quizzes
Market Expansion Course 2 Quiz -U.S. Market Research Essentials
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Market Expansion Course 3 Quiz – Customer Analysis and Market Analysis
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Market Expansion Course 4 Quiz – Competitive Analysis
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Market Expansion Course 5 Quiz – Regulatory and IP
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Market Expansion Course 6 Quiz – Budget and Business Case
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Market Expansion Course 7 Quiz – Market Entry Strategy
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Market Expansion Course 8 Quiz – USP and Market Readiness Plan
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Market Expansion Course 9 Quiz – Expansion Team
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Market Expansion Course 10 Quiz – US Market Visits
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Market Expansion Course 11 Quiz – 90 Day Launch Plan
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Market Expansion Course 12 Quiz – Final Action Plan
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