| Is the U.S. Market Right for Your Business? |
Determine whether U.S. expansion is strategically justified and identify the evidence needed before committing significant resources.
35-45 minutes plus workbook application
Entering the United States can create access to new customers, partners, investment, talent, and long-term growth. It can also consume significant time and capital when the opportunity is not clearly defined or the company is not ready.
This practical micro-course helps business leaders make an initial evidence-based decision before beginning detailed market-entry planning. You will define the business reason for expansion, frame a testable U.S. opportunity, score seven dimensions of market fit, identify fatal flaws and evidence gaps, and select a Go, Pause, or Investigate recommendation.
By the end of the course, you will have a one-page U.S. Market Opportunity Statement that can guide your next research and investment decisions.
Learning objectives
- Define a specific business reason for entering the U.S. market.
- Frame a focused, testable U.S. market opportunity.
- Score initial market fit using evidence rather than optimism.
- Document a conditional Go, Pause, or Investigate decision.
