Market Expansion Courses

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Market Expansion USA program is a three-step program to empower innovators, entrepreneurs, and professionals with knowledge, resources, and tools, and provides access to local mentors you need to plan for new market expansion, expand your reach, and grow your business in the United States.  

After you have completed the exercises in the Step 1 Market Expansion USA planning guide, you will have a package of information you need to qualify to meet potential partners, customer and investors for the US Market, including:

  • Executive Summary
  • Business Plan
  • Marketing Plan
  • Market Entry Plan
  • Market Research
  • Competitive Analysis
  • SWOT Analysis
  • Soft Landing Research for all 50 States and US Territories
  • Application to US Tech Hubs
  • Tax Planning
  • Budgeting
  • How to price your product in the US Market
  • Manufacturing and Distribution Plan or Licensing Plan
  • Sales Plan and Customer Acquisition
  • Investor Pitch Deck
  • Introduction to Consultants and Advisors in the USA
Course 1 - Is the U.S. Market Right for Your Business?
Course 2 - U.S. Market Research Essentials
Course 3 - Customer and Market Demand Analysis
Course 4 - Competitive Analysis for the U.S. Market

Establish whether U.S. expansion is strategically justified before committing significant time or capital.

Build a reliable evidence base for selecting and evaluating a U.S. market.

Create a Customer and Market Demand Analysis to define the most promising U.S. customers and quantify the addressable opportunity.

Competitive Analysis – Evaluate the competitive landscape and establish a defensible U.S. position.

Course 5 - Regulatory Readiness and Intellectual Property
Course 6 - Build the U.S. Market Entry Business Case
Course 7 - Choose Your U.S. Market Entry Strategy
Course 8 - U.S. Sales, Marketing, and Investor Readiness

Identify regulatory barriers and protect essential business assets before market entry.

Convert research into a practical entry plan, budget, and decision-ready business case.

Select an entry model aligned with control, cost, speed, risk, and customer access.

Adapt the commercial story and materials for U.S. customers, partners, and investors.

Course 9 - Assemble Your U.S. Expansion Team
Course 10 - Plan a Productive U.S. Market Visit
Course 11 - Launch U.S. Operations
Course 12 - Market Expansion USA Action Plan

Define the specialists, partners, and internal owners needed for compliant execution.

Use a market visit to validate assumptions, build relationships, and accelerate decisions.

Coordinate the legal, financial, operational, workforce, and supply-chain requirements for launch.

Integrate all course outputs into a single, decision-ready U.S. market expansion plan.

US Market Expansion Resources

Technology Hubs USA Guide cover with design.
Foreign Investor USA Guide book cover design.
eSports workforce training guide cover image.

Nordic Expansion Guides

Denmark market expansion planning guide cover.
Finland market expansion planning guide cover.
Iceland market expansion planning guide cover.
Norway market expansion guide cover with images.
Sweden market expansion planning guide cover.
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