After you have completed the courses and exercises in the Market Expansion Program, you will have a package of information you need to qualify to meet potential partners, customer and investors for the US Market, including:

• Executive Summary
• Business Plan
• Marketing Plan
• Market Entry Plan
• Market Research
• Competitive Analysis
• SWOT Analysis
• Initial Soft-Landing Research for all 50 States and US Territories
• Investor Pitch Deck outline
• Application to Tech Hubs
• Tax planning
• Insurance Planning
• How to Pice your product
• Budgeting
• Manufacturing and Distribution Plan
• Sales Plan and Customer Acquisition Plan

Curriculum at a Glance

#	Mini-course	Time	Primary output
1	Is the U.S. Market Right for Your Business?	35-45 minutes	One-page U.S. Market Opportunity Statement.
2	U.S. Market Research Essentials	40-50 minutes	Market Research Brief and Research Source Log.
3	Customer and Market Demand Analysis	40-50 minutes	U.S. Ideal Customer Profile and TAM/SAM/SOM estimate.
4	Competitive Analysis for the U.S. Market	45-55 minutes	U.S. Competitive Analysis and Positioning Statement.
5	Regulatory Readiness and Intellectual Property	45-60 minutes	Regulatory and IP Readiness Register.
6	Build the U.S. Market Entry Business Case	50-60 minutes	U.S. Market Entry Budget and Executive Business Case.
7	Choose Your U.S. Market Entry Strategy	45-55 minutes	Recommended Market Entry Strategy.
8	U.S. Sales, Marketing, and Investor Readiness	45-60 minutes	U.S. Value Proposition and Commercial Readiness Plan.
9	Assemble Your U.S. Expansion Team	45-55 minutes	U.S. Expansion Team Map and RACI.
10	Plan a Productive U.S. Market Visit	30-40 minutes	U.S. Market Visit Plan and 30-Day Follow-Up Plan.
11	Launch U.S. Operations	55-70 minutes	90-Day U.S. Launch Plan.
12	Market Expansion USA Action Plan	45-60 minutes	Complete Market Expansion USA Action Plan.

Estimated complete pathway time: approximately 8-11 hours, excluding optional coaching, live discussion, and completion of full business worksheets.